We hear it all the time:
“Keep it simple.”
“Simplicity is key.”
“Make it easy to use.”

And while that sounds like smart advice… it’s also one of the hardest things to actually pull off.

Because the truth is:
Simple is hard. Really hard.

It’s easy to add more.
More features. More pages. More options.
More “just in case” extras that end up confusing people instead of helping them.

What’s hard is the opposite:
Cutting. Clarifying. Stripping it back to only what matters.
Making something feel so intuitive that no one even notices how much work went into it — because it just works.