How to Write a One-Page Business Plan
Starting a business can feel overwhelming. You know you need a plan, but the thought of writing a 40-page document makes most people quit before they’ve even begun. That’s why thousands of entrepreneurs now use a one-page business plan.
It’s quick, focused, and gives you clarity without the fluff. You’ll walk away with a roadmap you can actually use — not a binder that sits on the shelf.
Why a one-page plan works
Clarity, fast. Forces you to cut through the noise and focus on what really matters.
Action-oriented. Easier to use day-to-day compared to a bulky traditional plan.
Perfect for validation. Use it as your initial plan to see if your idea is viable before committing more time and money.
Adaptable. Update it in minutes as your business evolves.
Step one, not the finish line. Once your idea gains traction, you’ll need a more detailed plan with financials, projections, and a roadmap — but this one-page version gets you moving quickly.
The 7 sections every one-page plan should cover
You don’t need to overthink this — just answer each point in a sentence or two.
Your Offer
What exactly are you selling? (Product, service, subscription, etc.)Your Audience
Who is it for? Be specific.The Problem
What pain, frustration, or gap are you solving?Your Solution
Why your product/service solves it better, faster, or cheaper than alternatives.Proof
Any early wins, testimonials, or reasons to believe you can deliver.Distribution
How you’ll reach your audience — your main sales/marketing channels.Next Steps
The 3 immediate actions you’ll take in the next 30 days.
Example: Coaching Business One-Pager
Offer: One-to-one business coaching for solopreneurs
Audience: Coaches and freelancers in their first 2 years
Problem: They feel overwhelmed and lack structure to grow
Solution: 12-week programme using weekly accountability sessions
Proof: 5 early clients, all with testimonials and case studies
Distribution: LinkedIn outreach + weekly newsletter
Next Steps: Create landing page, secure 5 beta clients, schedule weekly content
Turning your plan into action
A one-page plan is the starting line, not the finish line. Once it’s written:
Turn your next steps into projects and weekly goals (the MY PA system is built for this).
Review and update your plan monthly — your clarity grows as your business does.
Expand into financials and a full plan once your idea proves viable.
Get your free one-page template
Don’t start with a blank page. Use the free MY PA One-Page Business Plan Template to get your ideas out of your head and into action.
👉 Download the free template here
Ready for the next step?
Once your one-pager has given you clarity and helped prove your idea is viable, the next step is building a fuller plan with financials, projections, and a roadmap. That’s exactly what the Business Starter Kit was designed for — a complete system to help you go from idea to execution with confidence.
