Free download · 2027 edition
Free Business Plan Template for Start-Ups
Turn your business idea into a clear, simple plan. This free, fillable template walks you through everything you need to decide before you launch, in the right order. No jargon, no fifty-page document.
- 9-page fillable PDF: type on screen or print
- Customer, pricing, marketing and the numbers
- Built-in break-even calculator
- Finish with a 90-day launch plan
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Business Plan
from first thought to first customers.
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What's inside
Six guided sections, from idea to launch
Each section asks the questions every new business needs to answer, with prompts and examples so you never stare at a blank page.
Business snapshot
What you do in one sentence, why you, and what success looks like in 12 months and 3 years.
Your customer
Who you serve, the problem you solve, and how you compare to your competitors.
Offer and pricing
What you sell, what it costs you to deliver, and the profit on every sale.
Marketing
Your key message, your three main channels and a list of your first 10 customers.
The numbers
Start-up costs, monthly running costs, your break-even point and your plan B.
90-day launch plan
Three goals, month-by-month milestones and exactly what you'll do this week.
Who it's for
Who this business plan template is for
It's designed for new and early-stage businesses, both service-based and product-based.
- First-time founders turning an idea into a business
- Side hustlers building a business alongside a job
- Freelancers, coaches and consultants going solo
- Product and e-commerce businesses getting ready to launch
- Anyone who started without a plan and wants to reset
How to use it
Write your business plan in a week
- One section per sitting. Thirty focused minutes each is plenty.
- Be specific. "Busy mums" isn't a customer. "Working mums in Bristol with children under five" is.
- Use real numbers. Even rough ones. A guess you can check beats a blank.
- Finish with your 90-day plan so your plan becomes actions, not a document in a folder.
- Review it every 90 days and update it as you learn.
What happens next
Your plan is written. Now make it happen.
The hardest part of a business plan isn't writing it. It's following it once the day-to-day takes over.
The MY PA 2027 Business Planner turns your plan into yearly goals, monthly projects, weekly plans and daily priorities, all in one place. Featured as a best business planner by The Independent, WIRED, CNBC Make It and Marie Claire.
Want the complete system? The Business Starter Kit includes the full business plan, market and competitor analysis, a finance pack, a launch roadmap, the award-winning planner and the Business HQ in Notion.
FAQs
Business plan template FAQs
Is the business plan template really free?
Yes. Enter your email and we'll send it to you straight away. There's nothing to pay.
Can I fill it in on my computer?
Yes. It's a fillable PDF, so you can type straight into it in Adobe Acrobat, Preview or your browser, then save it. You can also print it and write by hand.
How long does it take to write a business plan?
Most people finish this template in about a week, doing one section a day. You can do it in a single afternoon if you prefer.
Do I need a business plan if I'm not looking for investment?
Yes. A business plan isn't just for banks and investors. It helps you decide who you're selling to, what to charge and how many sales you need to make the business work.
Does it work for UK and US businesses?
Yes. The template uses plain numbers rather than a set currency, so it works wherever you're based.
What should I do after I've written my plan?
Turn it into a weekly routine. That's what the MY PA Business Planner is designed for: linking your big goals to what you do each day.
What should a business plan template include?
The essentials: a snapshot of your business, who your customer is, what you sell and at what price, how you will market it, the numbers, and a launch plan. This template covers all six, in that order.
How do I write a simple business plan?
Work through one section at a time and answer each question in plain words: what the business does, who it is for, what you charge, how people will find you, what the numbers look like and what you will do in your first 90 days. Keep it short enough to use every week.
