We hear it all the time:
“Keep it simple.”
“Simplicity is key.”
“Make it easy to use.”
And while that sounds like smart advice… it’s also one of the hardest things to actually pull off.
Because the truth is:
Simple is hard. Really hard.
It’s easy to add more.
More features. More pages. More options.
More “just in case” extras that end up confusing people instead of helping them.
What’s hard is the opposite:
Cutting. Clarifying. Stripping it back to only what matters.
Making something feel so intuitive that no one even notices how much work went into it — because it just works.
The Hardest Part Was Making It Simple
Over the past few months, I’ve been quietly building something behind the scenes.
I haven’t shared much yet — but here’s what I can say:
Making it simple has been the most complex part.
It’s taken:
Hours of messy overthinking
Versions that looked polished but didn’t feel right
Frustrating decisions about what to keep and what to cut
Endless refining to make the experience feel clean and calm
Anyone can make something look impressive.
But making it feel effortless? That takes a whole different level of care.
People Don’t Want More — They Want Better
One of the biggest things I’ve realised is this:
Most people aren’t looking for more features.
They’re looking for clarity.
They want something that fits into their life —
not something that adds noise or makes them feel like they’re doing it wrong.
But creating something that actually feels simple requires a lot of thought.
You have to spend hours on what they’ll experience in seconds.
You have to keep asking:
“Is this really helping the person using it — or just satisfying my own idea of ‘more’?”
That’s not just product design. It’s self-awareness.
Simplicity Is a Kind of Respect
Simplicity isn’t about doing less work.
It’s about doing more thinking so your users don’t have to.
It’s saying:
“I’ve done the heavy lifting — now it’s smooth for you.”
And yes, it takes longer.
Yes, it’s frustrating.
Yes, there were times I nearly said “screw it” and shipped something I knew wasn’t quite there.
But I care too much about the end result to do that.
Because if you really care about the person on the other end, you don’t settle.
You simplify. You test. You refine again.
You keep going until it just feels right.
That’s What I’m Still Doing
I’m not ready to reveal what I’ve been building — not yet.
But I can tell you this:
Every single decision has come back to one question:
“Will this make someone’s life easier?”
That’s the bar.
And I’m not launching until it’s met.
Because “simple” isn’t just an aesthetic.
It’s a responsibility.
And I want to get it right.
I’m still in the middle of it. Still refining. But I know this: it’s worth doing properly - even if it takes longer than expected.
💛 Want to See How We Keep It Simple?
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