Business Plan Examples and Samples

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JavaImports

A fair-trade coffee import business example, focused on sustainability, supplier relationships, and international logistics.

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FlexWear

A gym clothing brand example showing product planning, pricing, positioning, and customer targeting.

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SocialBoost

A social media marketing agency example showing service offers, marketing strategy, sales approach, and delivery structure.

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SoloCoach

A solopreneur coaching business example showing positioning, packages, income targets, and a practical plan for growth.

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What these business plan examples help you understand

A business plan is not meant to sound impressive. It is meant to make your decisions clear.

These business plan examples are designed to show you what a complete, well-structured plan looks like, without overwhelming you or pushing you toward generic advice.

Use them to understand:

How a business plan is structured from start to finish
What information matters, and what can be kept simple
How to describe your offer, customer, and positioning clearly
What a realistic market and competitor analysis looks like
How marketing and sales plans are usually laid out
How pricing, costs, and basic financial assumptions are presented
What level of detail is expected in a practical business plan

Each example represents a different type of business, so you can see how the same structure adapts to different models and industries.

If you want to turn these examples into a plan for your own business, the MY PA Business Starter Kit gives you the structure, templates, and planning tools to build it properly and follow through after.

Want the full system, not just examples?

The Business Starter Kit takes you from examples to a step by step plan that fits your business, with finance tools and a launch roadmap so you are not guessing what to do next.

View the Business Starter Kit