Not long ago, I caught myself Googling to check if ChatGPT was down. That small moment made me realise how quickly our search habits are changing.

More and more people aren’t asking Google. They’re asking ChatGPT, Co Pilot,Claude, Perplexity, and other AI-driven tools. Instead of scrolling through a page of blue links, they expect a direct, conversational answer.

And here’s the part that really struck me: I’ve noticed a huge spike in sales from ChatGPT-related searches. That’s not theory, that’s real behaviour shifting right now.